Get into your Audience's Mind
Instructors from Spry teach about keyword research for website optimization purposes.
When you sign up for the class you'll receive a pre-class welcome email with articles to read and videos to watch. These materials will help prepare you for class day.
When you arrive, we'll hand out hard copies of the module section on keyword research from Spry's Digital Marketing Certification Manual.
Chapter headings include:
- Keywords: What are they? Why should you care?
- Keyword Phrase Finding Resources
- How to: Google Keyword Planner
- How to: Google Trends
- How to: Moz Keyword Explorer
- Beyond Keywords: Questions, Prepositions and Comparisons
- How to: Answer the Public
- Keyword and Question Selection Worksheet
We'll go through the presentation on best practices including ample time for presentation-specific Q&A.
You'll receive a homework assignment and have one week after the class to submit the assignment for prompt instructor feedback.